Atlanta, GA—December 2, 2008 The Manufacturing Alliance is proud to announce the addition of a new member. Axonom was chosen for the expertise in Microsoft Dynamics CRM, their understanding of how the CRM solution fits into the entire Microsoft solution stack and a proven history of applying these solutions to the manufacturing sector.

Axonom is a mid-market independent software vendor (ISV) delivering enterprise-level CRM and PRM solutions for high tech/light manufacturing companies that manufacture and distribute make-to-order products through multiple distribution channels. By delivering more transactions more efficiently through channels at a lower cost their solutions help customers realize greater profit potential.

Axonom brings thirteen years of exclusive award-winning customer relationship management solutions expertise. For the last eleven years, Axonom has been named to ISM Guide's Top 15 CRM Software Award for Medium and Small Businesses. In both 2007 and 2008, CRM Magazine awarded Axonom customers with the coveted Elite Award for implementation success, an achievement unmatched by any other vendor in the industry.

“We are excited to welcome Axonom to the Manufacturing Alliance. Most of our manufacturing clients manage sales through a channel and most CRM solutions are not designed to do this effectively. With Axonom’s Powertrak solution and Portal, our clients are now able to easily and efficiently manage channel sales, lead distribution and have better visibility for demand planning”, said Mark Munson, Executive Director of the Manufacturing Alliance.

“We are pleased to provide Manufacturing Alliance members industry-specific solutions for CRM,” said Mike Belongie, vice president of sales at Axonom. “We have found manufacturing customers are increasingly expecting industry-specific functionality and industry expertise from their CRM vendor. The combination of Axonom’s Powertrak modules for Microsoft Dynamics CRM in conjunction with Axonom’s best-in-class services team is delivering on those expectations.”

Powertrak’s high tech modules include customer and partner portals, contact center, quote and product configuration, time and billing, and service management. All Powertrak modules are integrated with Microsoft Dynamics CRM and can be optionally extended with Microsoft SharePoint for global partner and customer interaction.

About Axonom 
Axonom is a leading provider of enterprise-level CRM and PRM software solutions for high tech/light manufacturing companies that manufacture and distribute make-to-order products through multiple distribution channels. By delivering more transactions more efficiently through channels at a lower cost our solutions help customers realize greater profit potential.

Axonom, a Microsoft Gold Certified Partner, Presidents Club and Inner Circle member, is Microsoft's strategic ISV partner for delivering high tech/light manufacturing solutions on Dynamics CRM. For eleven consecutive years Axonom has been named to ISM Guide's Top 15 CRM Software Award and in both 2008 and 2007 CRM Magazine has awarded Axonom customers with the coveted Elite Award for implementation success, achievements unmatched by any other vendor in the industry. For more information, please visit www.axonom.com.

About Manufacturing Alliance 
The Manufacturing Alliance is a consortium of software solutions providers that employs a deep understanding of the needs and nuances of the small to medium sized manufacturers in the Southeast. We exist to apply technology that services the needs of industry ensuring they remain competitive now and in the future. More than just software, the Manufacturing Alliance provides its clients with expertise they can trust, partnership on which they can rely, and a commitment to the success of all.

For more information about how the Manufacturing Alliance can help your business transform value chain challenges into opportunity, please visit us at www.mfgalliance.com.