On-Demand Enterprise-Wide Relationship Management for Partner-driven Organizations
Powertrak Advanced Marketing

Powertrak Advanced Marketing helps you provide one-on-one, targeted marketing communications to identify, grow, and support your best customers.

Not all customers are equal! For most businesses, a small percentage of your customers contribute a very large part of your sales and profit. Powertrak's RFM scoring functionality segments and ranks customers using Recency, Frequency and Monetary value (RFM) to help you target one-on-one marketing campaigns to your best prospects.

When marketing runs several lead generation programs across multiple channels, fulfilling requests for information can be both time-consuming and error prone. This administrative nightmare often delays your ability to get the right literature in your prospect's hands in a timely fashion. Advanced Marketing takes the guesswork out of fulfillment packages. Fulfillments are tailored to both the prospect's interests and the channel that will follow up on the lead.

Powertrak Advanced Marketing is a set of utilities that automates web based and traditional leads generation, drives targeted marketing campaigns, segments and values customers, holds enhanced third-party data profiles, and tracks media costs and payback.
Powertrak Advanced Marketing
As we continue to add new features into Core, customers benefit automatically from the 9 years of award-winning functionality and industry-specific enhancements that come from serving a vertical customer base.

Please review the points that follow for an overview and benefits of Powertrak Core when added to Microsoft Dynamics CRM.
Copyright © 2007 Axonom, Inc. All Rights Reserved.
Phone: (888)814-2880  Fax: (952)653-0404  E-mail: postmaster@axonom.com
Click here for the NetPRM® sitemap