Powertrak Advanced Marketing
Powertrak Advanced Marketing helps you provide one-on-one, targeted marketing
communications to identify, grow, and support your best customers.
Not all customers are equal! For most businesses, a small percentage of your
customers contribute a very large part of your sales and profit. Powertrak's
RFM scoring functionality segments and ranks customers using Recency, Frequency
and Monetary value (RFM) to help you target one-on-one marketing campaigns to
your best prospects.
When marketing runs several lead generation programs across multiple channels,
fulfilling requests for information can be both time-consuming and error prone.
This administrative nightmare often delays your ability to get the right
literature in your prospect's hands in a timely fashion. Advanced Marketing
takes the guesswork out of fulfillment packages. Fulfillments are tailored to
both the prospect's interests and the channel that will follow up on the lead.
Powertrak Advanced Marketing is a set of utilities that automates web based and
traditional leads generation, drives targeted marketing campaigns, segments and
values customers, holds enhanced third-party data profiles, and tracks media
costs and payback.
As we continue to add new features into Core, customers benefit automatically
from the 9 years of award-winning functionality and industry-specific
enhancements that come from serving a vertical customer base.
Please review the points that follow for an overview and benefits of Powertrak
Core when added to Microsoft Dynamics CRM.