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On-Demand Enterprise-Wide Relationship Management for Partner-driven Organizations

Powertrak Advanced Marketing Product Features

Powertrak Advanced Marketing is a set of utilities that automates web based and traditional leads generation, drives targeted marketing campaigns, segments and values customers, holds enhanced third-party data profiles, and tracks media costs and payback.

Web-based Lead Scripting Creates Opportunities on the Internet	HTML-based scripts quickly structure and pull Internet site hits into the Powertrak eCRM system Built on Microsoft .NET technology for scaling and easy modification Intelligent map into the Powertrak data store to make sure that no leads fall through the cracks Works with the active workflow engine and channel manager to route leads directly to sales and marketing
Targeted "One-on-One" Marketing Campaigns	Identify customers based on their level of contribution to your sales and profit through scoring by Recency, Frequency and Monetary value (FRM) to help you target one-on-one communications and marketing campaigns to the right prospects Runs against the Powertrak-enhanced Microsoft CRM core data store and sales history files Provides visual indicators of key accounts for non-technical staff
Integrated with Microsoft CRM!	Microsoft CRM users can work with all of the advanced Powertrak features natively - no need to leave the system or start up another application.
Campaign Management	The same simple browser-based technology provides your marketing group with a multi-step targeting and communication control system Uses Powertrak's structured, multi-step Campaign Manager to set up progressive, multi-step communications Unlimited campaigns with campaign steps provide easy management roll up of results, hits, costs and sales yield for every step of the campaign Generate Web hits and email and communicate using traditional print, call center, and other media sources. Logs all touches with the target group, including literature sent Use RFM scoring for immediate targeting of care value customer groups and development of loyalty programs
Easily Build and Save Complex Marketing Lists	Build and save unlimited numbers and types of lists directly in the Powertrak List Builder or use other non-programming query tools to find just the right groups Perform multi-table queries to be saved as dynamic lists or static groups for re-use on recurring campaigns and communications
Automated and Customized Literature Fulfillment	Fulfillments are tailored to both the prospect's interests and the channel that will follow up on the lead. Information can be sent via mail, fax, and email. Simple, graphical interface driven system for ease of use and training Flexible; tailored to your requirements Unparalleled, cross-module drilling and integration Accessible, real-time viewing of all critical procurement cycle information through EIS tools and built-in reporting
First Visual Customer Relationship System	Powertrak provides the first simple visual cue to show the strength of your relationships and which way the relationship is heading Use standing campaigns to proactively catch "at risk" accounts before they get away!
Track Media, Advertising Hit Rates, Costs and Sales Yield	Profile every ad, trade show, web banner hit, and email to identify what works Track and correlate unlimited facts such as "what time of year", "what message", "how large was the copy", and "was it the tear-off card?", and then adjust your budget to follow the winners Instant graphical display of where to spend your marketing dollars and cost per lead Integrate to Opportunity Management and Sales History for Sales yield correlation
Customer and Prospect Profiling	Simple, table-driven setup of every fact about your customers and prospects, including size, locations, buying patterns and more User the profile facts to build lists for campaign mailings, email and telemarketing campaigns Handles unlimited contact types and multiple related attributes to handle situations such as customers for one product group who are prospects for another product group Allows ease of set-up and management of purchased list criteria including multi-select items such as SIC codes and industry categorization.
Integrated with optional Powertrak Call Center Module	Provides inbound/outbound scripted telemarketing to easily identify and manage cross-sell and up-sell opportunities and "one-call" sales opportunities.