Benefits of Powertrak Advanced Marketing
Powertrak Advanced Marketing is a set of utilities that automates web based and traditional leads generation, drives targeted marketing campaigns, segments and values customers, holds enhanced third-party data profiles, and tracks media costs and payback.
Powertrak Advanced Marketing is a set of utilities that automates web based and traditional leads generation, drives targeted marketing campaigns, segments and values customers, holds enhanced third-party data profiles, and tracks media costs and payback.
Easily build and save complex Marketing Lists! List Builder
allows multi-table queries to be saved as dynamic lists or static groups for
re-use on recurring campaigns and communications.
Track and manage multi-step Marketing Campaigns! Unlimited steps per campaign crossing web, email, and traditional communications.
Track and analyze all media and advertising efforts! Track the effectiveness of each campaign and each step within the campaign for true hit-rate, cost, sales yield, and ROI analysis.
Instantly see the value of each customer's relationship with your company! Easily segment, rank, and score your customers using RFM scoring and track trends over time to see if customer is growing or shrinking in value.
Easily perform "one on one", targeted communications! With access to unlimited profile information, RFM scoring, and customer data from other systems, you can get the right message to the right person.
Automated literature fulfillment! Get requested information into your potential customers hands quickly and accurately.
Automatically capture and route leads! Save time and money using automatic lead capture and allocation from internet site hits.
Automatically qualify leads! Optional web-based, scripted lead capture automates the process of qualifying leads from your website.
Track and manage multi-step Marketing Campaigns! Unlimited steps per campaign crossing web, email, and traditional communications.
Track and analyze all media and advertising efforts! Track the effectiveness of each campaign and each step within the campaign for true hit-rate, cost, sales yield, and ROI analysis.
Instantly see the value of each customer's relationship with your company! Easily segment, rank, and score your customers using RFM scoring and track trends over time to see if customer is growing or shrinking in value.
Easily perform "one on one", targeted communications! With access to unlimited profile information, RFM scoring, and customer data from other systems, you can get the right message to the right person.
Automated literature fulfillment! Get requested information into your potential customers hands quickly and accurately.
Automatically capture and route leads! Save time and money using automatic lead capture and allocation from internet site hits.
Automatically qualify leads! Optional web-based, scripted lead capture automates the process of qualifying leads from your website.
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