This partnership has been created to join together two best in class marketing
solutions; Axonom's
Powertrak CRMTM for Microsoft Customer
Relationship Management and Jim Cecil's renowned
Nurture MarketingTM
methodology.
Minneapolis, Minnesota - July 8th, 2005 - Axonom,
Inc., a Microsoft Gold Certified Partner and a leading provider of award
winning
PowertrakTM automation solutions for Microsoft
Customer Relationship Management software and the Nurture Institute's
Nurture
MarketingTM products and services created by world renowned
author, speaker, consultant and futurist James P. Cecil, have joined forces to
include each others solutions in their solution offerings.
PowertrakTM has incorporated nurture prospect and client
retention action plans within their Marketing Campaign Module. These
action plans, created by Jim Cecil's Nurture Institute have demonstrated to be
a key factor in increasing demand generation and organic revenue growth.
"Powertrak has demonstrated the flexibility and key processes to support the
demands of a dynamic and effective nurture marketing campaign. In order
for nurture to be effective, you need to be able to manage multiple campaigns
and messages based upon different client sales cycles. Powertrak has
demonstrated this ability" explained Jim Cecil, Chief Executive of the Nurture
Institute.
"Offering our clients a turn-key solution of well written letters targeted to
our client's specific unique selling propositions make Nurture Marketing the
perfect combination with the features and benefits of Powertrak" adds Clark
Dircz, CEO of Axonom. "The Institute's clients have always been looking
for the best solution to automate their action plans. We provide the help
in targeting the marketplace, determining what problems are solved by our
client's product and services, planning a systematic campaign to occupy
top-of-mind and writing the letters and e-mails utilizing our dimensional
metaphors." "What has always been missing in the mid-market is
comprehensive business automation solution that supports nurture," adds Jim
Cecil. "The Nurture Institute will be offering
PowertrakTM
as part of our suite of Nurture Products and Services."
About Axonom Inc
Axonom is a CRM Mid-Market focused company, providing Microsoft-based solutions
to the financial services, high-tech manufacturing and not-for-profit
industries. Axonom supports a North American and worldwide customer base. For
further information please call Axonom at 888-814-2880 or visit our web site at
www.axonom.com.
About The Nurture Institute
The Nurture Institute (a DEMA Education Company), has been created in order to
develop training and marketing programs built around the nurture marketing and
nurture selling techniques developed by James P. Cecil. We offer a series
of turn-key industry specific nurture solutions, self-help and classroom
training and development programs, targeted creative marketing and action plan
development and a nurture outsourcing fulfillment center. The Nurture
Institute supports customers in 22 countries. For further information
please call The Nurture Institute at 732 636-1001 ext. 27 or visit our web
sites at
www.nurtureinstitute.com
or
www.nurturemarketing.com.
