|
Roland - High-Tech Manufacturer Gains Business Visibility, Streamlines
Processes with Dealers Roland DGA teamed with Microsoft® Gold Certified Partner Axonom and implemented Microsoft DynamicsT CRM to create a foundation for customer information that integrates easily with other systems. To gain industry-specific functionality, the company also implemented Axonom-developed solution PowertrakT, an add-in that extends Microsoft CRM functionality. Roland DGA now has a powerful solution that supports dealer Web portals and provides insight into sales, marketing, and service events. Roland DGA made significant process improvements and shrunk lead distribution time from weeks to days. |
|
Compellent Technologies - CRM Solution Helps Growing Data Storage
Provider Meet Its Information Needs
Axonom implemented Compellent's Microsoft CRM solution and deployed PowerTrak, an independent software vendor (ISV) solution that sits atop Microsoft CRM and extends its capabilities to create a powerful and flexible Internet Portal. The secure portal is the primary way Compellent and its partners share business information. "Virtually every tool that a business partner would need to build a successful storage practices is available via the portal, " says Scott Horst, Compellent's Director of Marketing. In fact, the portal is the cornerstone of Compellent's indirect-channel sales efforts. "We made a strategic decision as a business to sell exclusively through the channel," Horst says. "So what we've done is put everything our business partners could conceivably need right onto the portal so it's always there for them." |
|
Conceptus - Medical Products Maker Taps Opportunities with Complete,
Accurate Customer Data In late 2002, Conceptus, a California-based medical products company, received approval from the U.S. Food and Drug Administration (FDA) to market its Essure product in the United States. Anticipating rapid growth, the company needed to improve its efficiency and streamline the tracking of physician training on the product. In 2003, Conceptus began deploying Microsoft CRM, third-party software from the ISS Group and Axonom, and Microsoft CRM Mobile to create a customer relationship management (CRM) system that integrated with its QAD business management software. By 2005, office and mobile employees had access to a wealth of customer data, increasing efficiency and productivity. The company has reduced the time spent gathering and reporting data from days to hours, while dramatically increasing the number of doctors certified to use its product. |
|
Axonom Inc. - Independent Solution Vendor Builds High-End CRM Solutions
for Vertical Industries When Microsoft Business Solutions CRM version 1.0 was announced, Axonom was quick to embrace the application as the foundation for Powertrak, a Web-based, feature-rich customer relationship management (CRM) solution that provides businesses with high-functioning CRM solutions. The Axonom team already had a successful six-year track record building CRM solutions using Microsoft technologies. Building on that experience, Axonom developed a suite of 30 modules that focuses on the financial services and high technology manufacturing and distribution industries, and adds deep functionality to Microsoft CRM. Together, Powertrak and Microsoft CRM provide a robust, scalable, integrated solution that is a low-cost alternative to high-end systems like SAP or Siebel. Axonom's success is evident in increased revenues and an expanded customer base - with more than 100 Powertrak and Microsoft CRM customers in the first 16 months. |
|
Local Government Association - UK local authorities' representative body
combines dozens of databases to give unified view of customers and improve
services The openness of the system was demonstrated when Optevia used a third-party add-on, Axonom's Powertrak, to achieve something not included in the basic CRM installation. Peter Lynch explained: "Powertrak provided us with three key benefits. First, it enables the system to represent complex relationships, for example, between a Contact and several organisations in different capacities. Second. Powertrak offers a customizable Conference Management add-in to Microsoft CRM. Third. it provides a toolkit to develop custom functionality specific to LGA , in effect an entirely new module tightly integrated with Microsoft CRM." |
